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According to a study by Knowledge Networks/SRI, in 2007, print yellow pages were referenced 13.4 billion times, while Internet yellow pages references increased to 3.8 billion, up from 2006’s 3.3 billion online searches.
As a result, most yellow pages publishers have attempted to create online versions of their print directories.
Some yellow pages publishers focus on a particular demographic (e.g., Christian yellow pages or business pages).
Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area.
The yellow pages are any telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.
The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.
Advertising may be sold by a direct sales force or by approved agencies (CMR's).