How to market an online dating site ab dl dating

by  |  21-Oct-2016 15:59

There is a lot that goes into optimizing your CTAs, from testing colours to reviewing the layout to improving your copy.

Ok Cupid send this ‘new matches’ email on a weekly basis: It features new profiles that match specific, previous search conditions you set.

Did you know that the month-to-month churn (cancellation) rate in the world of online dating can be as high as 12-20%?

how to market an online dating site-59

There are a bucketload of online dating apps, from new players to household names like Plenty Of Fish, and Ok Cupid.

These guys have have tens of millions of users each…and that’s just the beginning.

Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated.

…so I signed up to Ok Cupid, Plenty Of Fish, Badoo, Zoosk and How About We with great interest – I wanted to know how do the biggest online dating apps use email to drive activation with email? After receiving (many) interesting emails from these companies over the last six weeks, here are the key email marketing lessons you can take away and apply to your own campaigns.

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