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It was clear the web search engine had to be developed in many ways, but we simply had no resources for it.At that point we started looking for investors, which marked a new phase in the company’s history.
We created an efficient search engine, but we also had even more promising ideas and solutions, which never materialised.
Among other things, we worked on international projects; there were plans to develop resources for Russian expats, which would function as communities for creative people, not as conventional social networks.
Rambler started generating profit in 1997, when we sold our first banner for real money: this made us really happy.
I can’t even remember who bought it, and we soon got tired of the whole banner race anyway – we believed our main mission was to advance technologies.
In the end, this strategy led Rambler to stagnation.