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The network effects, the scale effects were enormous.
Plenty of bands still used the site as their primary method of broadcasting to fans.
According to Reuters, Myspace CEO Mike Jones made it clear that the site was no longer competing with Facebook directly, and would instead try to provide a complementary service. The site, which has lost over a million users a month on average in the past two years, was clearly in shaky shape.
The network had started to flood with scantily clad would-be celebrities, filling the site with highly sexualized photos that led to the site's tarnished reputation as a hotbed of obscenity.
In February 2006, a Connecticut investigation into whether Myspace was exposing minors to pornography cemented public opinion that Myspace wasn't safe.
Researcher Danah Boyd compared user migration from Myspace to Facebook to white flight, making the case that Myspace had come to be regarded as a "digital ghetto," whereas Facebook was a safe haven for more elite users.